Gartner Sales Podcast co-hosts Betsy Gregory-Hosler and Doug Bushée interview revenue innovators to understand the strategy, people, process, technology and tactics required to drive growth.
Generative AI (GenAI) offers new and exciting opportunities in B2B sales, if you can harness it. In this episode, Doug and Betsy speak with Dan Gottlieb, the lead analyst for GenAI in the Gartner sales practice. Dan sheds light on how GenAI can be used in B2B sales, ways to address common risk factors and where sales leaders can begin.