Gartner Sales Podcast co-hosts Betsy Gregory-Hosler and Doug Bushée interview revenue innovators to understand the strategy, people, process, technology, and tactics required to drive growth.
You may be sold on the value of Generative AI (GenAI), but how do you actually buy it? In this episode, Betsy and Doug continue their conversation with Dan Gottlieb, the lead analyst for GenAI in the Gartner sales practice. Dan discusses what B2B sales leaders should consider when acquiring GenAI capabilities for their sales organizations.