The Gartner Sales Podcast

How Cisco Used AI to Reimagine Prospecting

Episode Summary

Are you struggling to scale seller impact? Gartner Sales Podcast host Betsy Gregory-Hosler speaks with Nacho Castroverde to explore how his organization leveraged predictive and generative AI to reinvent prospecting at Cisco.

Episode Notes

In this episode of the Gartner Sales Podcast, host Betsy Gregory-Hosler interviews Nacho Castroverde from Cisco about a groundbreaking AI-powered prospecting tool that is transforming their sales process. The discussion delves into how Cisco's virtual sales organization, managing over 100 customers per seller, leverages AI to prioritize customer interactions and enhance sales efficiency. 

Nacho shares insights into the development and implementation of this AI assistant, highlighting its impact on pipeline creation, territory penetration, and conversion rates. Sales leaders will find valuable lessons on integrating AI into sales processes to drive effectiveness and scalability, making this episode a must-listen for those looking to innovate their sales strategies.