The Gartner Sales Podcast

Reassessing Your Sales Development Function for 2025

Episode Summary

Research has shown that the majority of SDR functions are highly ineffective, leaving potential pipeline and growth unrealized. Podcast host Betsy Gregory-Hosler welcomes Gartner expert Shiela Rahimian to discuss assessing and optimizing your sales development function for a strong start in 2025.

Episode Notes

Sales development is an essential function for addressing pipeline challenges and driving business growth. However, CSOs are struggling to evolve the function and maximize SDRs’ impact on revenue. Gartner expert Shiela Rahimian joins the podcast to discuss the best practices sales leaders should consider when assessing and optimizing their sales development function, and how to measure that function’s impact.

Shiela Rahimian is a Director Analyst in the Gartner for Sales Practice, where she covers all aspects of sales execution with an emphasis on pipeline generation and development, optimizing inside sales roles, launching key account programs, account planning, evolving sales processes, methodologies and playbooks within sales enablement functions. As a former Director of Sales Enablement and Sales Consultant, Mrs. Rahimian provides sales leaders with practical guidance on how to improve performance and results.