In this podcast, Brent Adamson speaks with Gartner analyst, Craig Riley about the steps sales professionals can take to recalibrate their new-customer prospecting efforts to the current climate.
During this podcast, Brent and Craig explore the specific steps sales teams can take to adapt their commercial messaging for prospective customers navigating the world of COVID-19. They also review the importance of changing customer buying behavior, customer (re)segmentation, and competitor considerations.
Runtime 30:10