Brent Adamson sits down with Gartner analyst Steve Rietberg to discuss the rapidly evolving world of digital buying and selling and what it all means for today’s sales leaders.
In this episode of The Gartner Sales Podcast, Brent and Steve discuss three ways the rise of digital buying and selling will force sales leaders to reassess their use of technology to support commercial efforts. Steve provides sales leaders with specific recommendations to get ahead of the digital (r)evolution and ensure they maximize benefit from coming change.