In this episode of the Gartner Sales Podcast, Brent Adamson sits down with Craig Rosenberg to discuss the five most common mistakes sales leaders make in buying and implementing sales technology.
Brent Adamson and Craig Rosenberg review each of the top five mistakes sales leadership teams commits when buying and implementing sales technology. Chief among those errors are a failure to account for the overall seller experience in introducing new technology and overlooking the need for a phased rollout aligned to different sellers’ openness to new tool adoption.