In this podcast, Brent Adamson speaks with Gartner analyst Robert Blaisdell about redesigning customer QBRs to emphasize collaborative, future-focused strategizing in order to improve account performance.
During this podcast, Brent and Robert discuss the specific steps suppliers can take to significantly boost the value of customer-facing quarterly business reviews. The conversation ranges across five dimensions: purpose, content, attendees, frequency, and engagement style.
Run Time: 34:27
Robert Blaisdell is a Sr. Director Analyst in the Gartner Sales Research and Advisory covering all aspects of sales but with a primary responsibility for account management and growth focusing on account planning and management along with key account management. Mr. Blaisdell has 20 years of experience in strategic account management, sales enablement, sales L&D, strategic planning and marketing.